A NEW ELEARNING PROGRAM BY ABDURRAHEEM GREEN
When ARG and his team approached us for a complete eLearning packaging, we sat down and brainstormed the brand direction. We took lead and were given complete responsibility to steer the boat from a design perspective. We figured out a clever way to express the course content; being “7 Pillars” of Willpower and the word “Pillars” being a 7 letter word, we took advantage of this beautiful coincidence. We designed the logo with 7 pillars marking each letter of the word “Pillar”, Each of these pillars was given a different colour to represent that Pillar or part of the course. The course was going to be split into 7 parts each part marking the pillar ARG would cover, so each part of the course would be branded by its corresponding pillar colour.
The project scope expanded from just brand strategy, to designing all their marketing collateral, motion graphic idents and video packaging.
The course has been made ever-green since after its initial launch in November 2016.
- Brand Strategy
- Online Funnel Design
- Social Media Campaign Collateral
- Course Portal Design
- Logo Ident
- Video Packaging
Kajabi Product Design
Marketing Campaign Collateral
Facebook Adverts | Feed Posts | Branded Covers
Abdurraheem Anthony Green