Dominating with Branding and Immersive Imagery
Anglator had a vision to outdo all the template tools within the Amazon market space. The market was not saturated at the time, therefore we wanted to come up with a brand that was future proof.
This project is a good example of how we fuse brand strategy and immersive image strategy together to psychologically impact the minds of the target audience.
USP: A common customer complaint was that many of the tools were flimsy and the bolts broke easily. In our imagery and packaging we highlighted the fact that Anglator’s product had premium steel fasteners that more than resolved this complaint.
Another issue was that customers found it hard to use without an instruction manual. We resolved this issue by adding instructions on the card packaging itself, thereby cutting down on the weight of the packaging.
- Brand Strategy
- Packaging Design
- Image Strategy
- 3D Modelling & Design
- Brand Application
- Product Imagery
Steve L., Oleksii V.